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    Category: Business

    Posted on March 9, 2015March 10, 2015 by John Rooks

    All Sustainability is Local and Other Lessons

    I was looking back at some note from a project I led for Interface Carpet a few years back.  I […]

    Posted in Business Tagged employee engagement, Interface, sustainability, travel, water Leave a comment
    Posted on February 13, 2015February 13, 2015 by John Rooks

    So you’re getting a degree in sustainability…

    This week, while Maine is under siege from 80+ inches of snow, I’m in Hawaii (hate me, go for it, […]

    Posted in Academics, Business Leave a comment
    Posted on February 13, 2015 by John Rooks

    Cause Marketing: The Noble Distraction

    Starting in 2012, you couldn’t buy a cup of coffee without saving the planet. Brands fell over themselves to promote […]

    Posted in Business Leave a comment
    Posted on February 4, 2015February 8, 2015 by John Rooks

    The Lost Art of Authenticating Real.

    What does Authenticity have to do with business?  Everything.  The trajectory of this talk is particularly odd.  A topic list […]

    Posted in Business Leave a comment

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