What does Authenticity have to do with business? Everything. The trajectory of this talk is particularly odd. A topic list would look something like this:
Storms, Stormtroopers, Greenpeace, Fudgie the Whale, Winking, Simulacrum, Vegas, Strippers, Olive Garden, Mad Men, Gary Bussey, Advertising, Sustainability, Buy Local, Total Recall, Cause Marketing, Heirloom Design, Scale, Skate Punx, Second Base, Star Wars.
It actually all hangs together pretty nicely to point to why Authenticity is the next business driver in the sustainability space.